About us


Market Analysis & Competitive Benchmarking

We execute market scans that provide insight into Market analysis in marketing and strategic management which includes an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Competitive benchmarking can be defined as the continuous process of comparing a firm's practices and performance measures with that of its most successful competitors. We think of benchmarking as a means by which you measure your performance against a standard.

Industry Best Practice Insights

Our industry experience and expertise has enabled us to stay abreast to current market conditions and industry best practices, technology innovation and changes in customer behaviour. Our consulting recommendations support shifting, acquiring and retaining customers, lifting spend and driving customer spend to higher margin products, and increase customer lifetime value.

Business Analysis & Planning

From the first step onwards, we work with you to identify your business objectives and develop a plan to maximize revenue and engagement opportunities. We seek to start all consulting projects with an in-depth understanding of both your current business and your desired future state; your strengths and key opportunities for improvement and differentiation — from outside your organization and from within.

Strategy Development

Purpose built and executed to ensure you achieve the awareness, growth and profitability you need. We take a thoughtful approach to building programs that support corporate objectives, are aligned with the brand promise, support the customer value proposition, are operationally feasible, and financially viable. Our recommended approach considers industry best practices, innovation, customer research, data analytics and long-term corporate vision. Our work is always supported by financial modeling and forecasts.

Partnership Identification & Business Development

We have the experience and relationships that ensure you have the right channels and partners to optimize program growth and exposure. We are connected and our clients benefit from our industry relationships. Whether our clients are looking for a new vendor, partner or business relationship, we can make the introduction and support building mutually beneficial business engagements.

Loyalty Platforms & Technology

Based on corporate objectives, existing infrastructure, and loyalty program design, we will work with our clients to develop the best and most effective solution for their organization. This includes the evaluation of building, buying or partnering for the best technology paradigm to support a best-in-class program design. Loyalty & Co. will help uncover all technology solutions that meet your organization's current environment and infrastructure.

Mobile Enablement & Engagements

Retailers today are looking for guidance which  provides clear direction on how digital strategies support corporate objectives and customer engagement. Identifying what businesses should do relative to digital and why - and isolating what the impacts will be on the short-term and long-term business - are essential pieces of retail digital technology planning. Our team has hands-on tactical know how, help clients navigate the unknown, and develop a defined strategy and an effective roadmap.

Hands-On Tactical Execution

Expert brains, arms and legs as you need them to ensure you are in market efficiently and effectively. We can support program implementation or can recommend best-in-class outsourced partners. We implement recommendations as needed to successfully launch or relaunch a loyalty initiative. We continuously measure progress against program KPIs, as well as industry benchmarks and best practices.