Mark da Cunha, a seasoned customer strategy expert, launched his career in advertising, mastering consumer goods, tourism, finance, and retail. Driven by a passion for results, he transitioned to direct marketing, database management, and CRM data analysis-led marketing. Mark excels in decoding intricate customer data into impactful strategies, prioritizing customer-centric approaches. His achievements include pioneering onboarding programs for loyalty initiatives and shaping data strategies for top brands, consistently boosting sales and loyalty.
Mark’s commitment to client relationships, upheld through high standards and data integrity, sets him apart. He forges strategies fostering meaningful connections and transactions by seamlessly blending advanced analytics with customer insights. Advocating transparency, ethics, and data privacy, Mark’s programs embody effectiveness and trustworthiness.
His legacy as a trusted CRM advisor is built on enduring partnerships, professional integrity, and a commitment to customer strategy craftsmanship, inspiring confidence in an era where trust is paramount. Mark is a trusted Partner and Consultant to Loyalty & Co., supporting our clients with his expertise, ethical approach, and client-focused strategies.