At Loyalty & Co., we’re dedicated to helping our clients maximize customer satisfaction, boost profitability, and increase revenue by providing comprehensive gift card and loyalty strategies.

In a dynamic landscape where the gift card and loyalty market continually evolves and new technologies disrupt the scene, we offer the expertise and guidance needed to navigate these challenges and seize opportunities.

  • We are experts in building strategy, program design, implementation and program management for Gift Card and Loyalty programs.

  • We are experienced business Executives who have built Gift Card and Loyalty programs for global brands in North America.

  • We are uniquely positioned to be unbiased and always have our clients and customer’s best interests at the heart and soul of everything we do. 


Loyalty & Co’s Gift Card management service is crafted to be your partner during those crucial periods of change, expansion, or transformation.

We’re here to back you and take the lead in key business endeavours, propelling your growth in loyalty marketing, elevating B2C and B2B gift card engagement, harnessing the potential of data analytics and insights, steering business development, and fostering alignment within your corporate strategy. Here’s what you can expect from our Executive Fractional Leadership service:

We offer the flexibility of engaging top-tier executives without the long-term commitment or financial burden of full-time hires.

Our fractional executives have a proven track record in their respective fields, delivering invaluable insights and strategic direction for your organization.
We can tailor our leadership expertise to address specific challenges or initiatives, whether expanding into new markets, driving revenue growth, or managing complex technology implementations.

Our service is cost-effective, ensuring you only pay for the expertise and time you need, potentially saving your business money compared to full-time executive hires.

We are committed to achieving predefined objectives within set timeframes, helping your business thrive.

In addition to direct leadership, our executives often serve as mentors to your existing leadership team, transferring knowledge and skills to strengthen your in-house capabilities.
We seamlessly integrate with your organization’s culture and tackle your unique challenges head-on, offering tailored solutions that suit your needs.

If you’re looking to tap into external expertise to address critical leadership needs, drive growth, and foster innovation, the team at Loyalty & Co. can help.

Loyalty Programs


Operating on an “on-demand” model, Loyalty & Co. assembles a select network of industry veterans and technology partners to meticulously execute client projects, exceeding their objectives through a personalized and considerate approach.

The choice of the company’s name, Loyalty & Co., extends beyond the loyalty business; it epitomizes our daily ethos and conduct.

Our team focuses on industry trends, market conditions, and best practices. We stay updated on technology innovations and shifts in customer behaviour. Our consulting recommendations support strategies for acquiring, retaining, and increasing customer spending on higher-margin products, ultimately enhancing customer lifetime value.
High-level strategic and analytic capabilities are at the core of everything we do. Our expertise in customer data analysis, predictive modelling, and custom segmentation drives personalized and optimized marketing efforts.
From day one, we collaborate with you to identify your business objectives and create a plan that maximizes revenue and engagement opportunities. We delve deep into your current business and desired future state, identifying strengths and opportunities for improvement and differentiation.

Making informed decisions and securing investments for your loyalty, payment, or gift card program requires a robust and compelling business case. Our Business Case Development process is designed to help you build a persuasive rationale for your initiatives and secure the support and resources you need.

A well-structured business case serves as a critical tool in the decision-making process. It not only outlines the goals and objectives of your program but also provides a clear roadmap for how it will deliver value, align with your corporate strategy, and enhance your bottom line. Whether launching a new loyalty program, revamping an existing one, or investing in innovative technology, a well-crafted business case is your key to success.

Our purpose-built strategies are executed to ensure you achieve the awareness, growth, and profitability you need. We create programs that align with corporate objectives, your brand promise, your customer value proposition, and your long-term vision. Our approach considers industry best practices, innovation, customer research, data analytics, financial modelling and forecasts.
We work closely with clients to identify the best technology solutions based on corporate objectives, existing infrastructure, and loyalty program design. We evaluate options for building, buying, or partnering to support a best-in-class program design.
Loyalty & Co. is well-connected with a vast network of industry relationships. We ensure our clients have the right partners, vendors, and channels to optimize program growth and exposure. Our extensive networking and relationship nurturing, accumulated over 25 years, benefit our clients in finding new vendors, partners, or business alliances.
Our dedicated team of experts ensures your organization efficiently enters the market, whether launching, relaunching, or tweaking an existing program. We can either work as an integrated part of your internal team or provide external consulting, depending on your requirements. We continuously measure progress against program KPIs, industry benchmarks, and best practices to meet your objectives and drive continuous improvement.
  • Jeff Vanderheiden
  • Nicki Knight

Leadership & Executive Coaching


We understand that authentic leadership is a journey of continuous growth and transformation. Our services empower individuals and organizations to unlock their leadership potential, foster innovation, and drive success.

We work closely with our clients to enhance their leadership, strategic thinking, and decision-making abilities. We provide a confidential and supportive environment for leaders to explore new perspectives and solutions.
We offer customized leadership development programs for individuals at all levels. These programs aim to equip participants with the essential skills and qualities to lead confidently and effectively.

Notably, as the founder of Wise Women Co., Joanna specializes in crafting programs specifically tailored to women in leadership roles. Her expertise helps individuals navigate and overcome the unique challenges often encountered by women in corporate environments.

Successful leadership extends beyond individuals. Our team-building services help organizations foster collaboration, communication, and synergy within their teams, creating a cohesive and high-performing work environment.
Navigating change and transformation can be challenging. Our change management expertise assists organizations in successfully adapting to change while ensuring alignment with their overall strategic goals.

Loyalty & Co. brings knowledge and practical experience, ensuring our clients receive the best guidance possible. We recognize that every individual and organization is unique. Our approach is highly customized to meet your needs, challenges, and aspirations.



Loyalty program management is a service that helps businesses build and maintain customer and employee loyalty. It is important because loyal customers can significantly impact a company’s success, increasing profitability and long-term sustainability.

Loyalty programs can help improve customer engagement, and retention, enhance brand reputation, and ultimately boost your company’s bottom line.

Our loyalty program management services include gift card and loyalty business casing, gift card and loyalty program design, financial forecasting, customer journey mapping, employee engagement strategies, and data-driven insights to optimize loyalty efforts and implementation and project management services.


Executive coaching is a personalized development process designed to help leaders, managers, and executives improve their leadership skills, decision-making abilities, and overall performance. Anyone in a leadership role can benefit from it.
Executive coaching typically involves one-on-one sessions with a certified coach, goal setting, feedback, and skill development. During the engagement, you can expect to gain valuable insights, set and achieve professional goals, and enhance your leadership capabilities.
Joanna Walker is the lead Coach at Loyalty & Co. and has a professional coach certification from Leader Coach Intensive (LCI) and brings a wealth of experience from building her career in corporate and entrepreneurial leadership environments.


Fractional leadership involves sharing leadership responsibilities with an experienced leader on a part-time or temporary basis. It provides a cost-effective solution for businesses that need high-level leadership expertise without committing to a full-time executive.
Fractional leadership is suitable when a company needs specialized leadership skills for a specific project, during periods of transition, or when they want to test the waters before hiring a full-time executive.
We provide fractional leaders in the roles of President, CEO, Head of Business Development and Client Management, Chief Data Officer, CMO, and COO or Head of Operations.


To get started, simply contact us through our website or email, and we will schedule an initial consultation to discuss your needs and goals. From there, we can tailor a plan that suits your specific requirements.
The cost of our services depends on the scope and duration of the engagement. We offer competitive pricing and can provide a customized proposal after our initial consultation.
We work with various industries, and our consultants, coaches, and fractional leaders have a proven track record of success in Loyalty Management, Gift card Management, Marketing, Business Development, Operations and Data Insights and Analytics. We’ll tailor our approach to fit the unique challenges and opportunities in your industry.

If you have additional questions or require more information, please contact us.

“At the heart of our ethos lies the fundamental belief that we are only successful when our clients are successful.”

– Joanna Walker